Tariq Riaz’s US Debut at JCK Las Vegas 2021 – A Milestone Event

In August 2021, Tariq Riaz Jewelry made its highly anticipated US debut at JCK Las Vegas, marking a significant milestone for the brand. This event allowed us to introduce our unique blend of luxury craftsmanship and Emirati-inspired designs to a global audience, cementing our place in the international jewelry scene.

From August 27 to 30, visitors at JCK Las Vegas were able to experience our stunning collection firsthand at booth 13046. The collection we showcased drew deep inspiration from the rich culture and heritage of Abu Dhabi, intertwined with new designs exploring the natural world. These pieces featured rare gemstones and intricate craftsmanship, blending tradition with innovation to create timeless, elegant jewelry.

One of the standout elements of our presentation was the unveiling of the AbrazoFIT™ collection to the US market. The AbrazoFIT™ philosophy, which emphasizes comfort without sacrificing beauty, received a lot of attention at the event. The collection includes rings and bracelets that adjust seamlessly to fit different sizes, ensuring a perfect fit for life. This innovation in design allows our jewelry to evolve with the wearer, maintaining both comfort and aesthetic appeal.

The show was also a platform to celebrate our award-winning designs. Our Al Jahili Ring, inspired by the Al Jahili Fort in Abu Dhabi, earned high praise at the 2021 JCK Jewelers’ Choice Awards. This stunning piece was selected as the Best Statement Piece by JCK’s Instagram Influencers and tied for second place in the Best Statement Piece – Over $30,000 category. This recognition, coming from some of the most influential voices in the jewelry industry, was a highlight of our Las Vegas showcase.

Beyond JCK, we also participated in the Couture show, held from August 24 to 26, at booth DA26. This exclusive event gave us the opportunity to present our collection to key industry players, further establishing Tariq Riaz Jewelry as a brand to watch in the international jewelry market.

Looking back, our US debut at JCK Las Vegas 2021 was an incredible experience. It allowed us to share our journey, our inspirations, and our passion for creating innovative, luxurious jewelry with a wider audience. We are grateful to everyone who visited our booth, supported our work, and shared in this important milestone with us.

As we continue to grow and expand globally, JCK Las Vegas 2021 will remain a pivotal chapter in the story of Tariq Riaz Jewelry—one that opened the doors to new possibilities and further solidified our place as a leader in luxury jewelry design.